Lisa Mayo is the Executive Director of the Calaveras Visitors Bureau and Film Commission (CVB), a non-profit membership association. The CVB is located in California’s High Sierra and Gold Country regions. As the Executive Director Lisa’s main objective is to market Calaveras County as a tourist destination and to grow the local economy through tourism. This is done through a number of avenues that Lisa oversees including: production of an annual Calaveras travel planner, print advertising, social media, media and tour operator outreach, travel shows, three websites and the Calaveras Visitors Center which is open daily. In addition, Lisa is highly involved with two of California’s designated marketing regions: the High Sierra Visitors Council (HSVC) and the Gold Country Visitors Association (GCVA) where Lisa has held the office of President, Vice-President and Treasurer. This fall, Lisa will have her own community television show that will emphasize tourism and the important role it plays in rural regions.
Lisa is a firm believer in cooperative marketing and jumps at every chance to work with the California Travel and Tourism Commission, regional marketing groups, other visitor bureaus as well as partners of the Calaveras Visitors Bureau.
Lisa is a member of the California Travel Industry Association, the Western Association of Convention and Visitor Bureaus, the National Tour Association, the Bay Area Travel Writers Association, the Outdoor Writers Association of California and the Travel Industry Association as well as several community business associations. She currently serves on the Calaveras County Economic Profile Board where her input has been sought regarding tourism, recreation and natural resources. The Profile will serve as a resource for attracting new business to Calaveras County. Lisa has also participated on several tourism panels both locally and at statewide conferences.
Prior to joining the Calaveras Visitors Bureau in September of 2001, Lisa worked for two world-class golf courses where her work focused primarily on member services and special events. Lisa also worked as a special events manager at Ironstone Vineyards, the premier winery of the Sierra foothills.
Lisa lives in Sonora and is a fifth generation Californian. She enjoys all the recreational opportunities that abound in California including mountain and road biking, hiking and camping. Lisa graduated from California Polytechnic State University, San Luis Obispo earning her Bachelor of Science Degree in Recreation Administration.