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Concentrations (2019 - 2020 Catalog)

In addition to major requirements and the full range of general education and support courses, the curriculum provides an opportunity for students to specialize in certain areas through concentrations and emphasis areas. These courses are designed to fully educate and prepare students for cultural diversity, community engagement, and international understanding in a global society. Students may also choose to complete a minor rather than a concentration (Academic Minor Form) or an Individualized Course of Study rather than a concentration. The Experience Industry Management department offers three official concentrations.

Event Planning and Experience Management Concentration
Sport & Recreation Management Concentration
Tourism, Hospitality and Destination Management Concentration

Current RPTA major students, visit the Advising page for specific instructions on how to declare your concentration.

Event Planning and Experience Management

Dr. Kevin Lin

Planning team for auction 2016
Prepares students for a professional career in experience design, event planning, leadership, and management for a variety of structured and co-created experiences, including festivals, celebrations, conventions, meetings, and expositions, social life-cycle events, mega and hallmark events, sporting, international, and non-profit events. Courses focus on strategic event planning, marketing, structured experience and co-created experience design, implementation, and management.


Sport & Recreation Management

Dr. Brian Greenwood 

Students pose in dugout at AT&T ParkPrepares students for management positions with sport and recreation entities ranging from professional sport franchises to community nonprofit organizations to adventure recreation outlets and intercollegiate athletic programs. Career elective tracks include: Professional Sport and Intercollegiate Athletics, Adventure Sport and Outdoor Recreation, Coaching and Sports-Based Youth Development, and Community and Nonprofit Recreation. Areas of study include: sport marketing and promotions, sport and environmental ethics, leadership and facilitation, special event planning, sports-based youth development, community relations, grant funding and development, and coaching.


Tourism, Hospitality and Destination Management

Dr. Jerusha Greenwood

Students riding motorboat in Belize

Prepares students for a professional career with organizations that provide experience industry products or services for national and international tourists. Students may choose to emphasize in areas such as resort and lodging experience management, tourism planning and destination management, food and beverage experience management, tour operations, tourism, hospitality, and destination marketing, and entrepreneurship.

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