Specialized Recreation, Parks, & Tourism Administration Major Concentrations
Students studying RPTA choose from the following: Event Planning & Experience Management, Hospitality & Destination Management, Sport & Recreation Management.
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Second to None
Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.
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Cal Poly EIM Ranked #3 by Best Parks, Recreation & Leisure Studies Colleges in U.S.
Experience Industry Management ranked #3 in unique ranking of colleges according to each student's interests by College Factual - 2019 Best Parks, Recreation & Leisure Studies Colleges in U.S.
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An Office with a View
RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.
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Cal Travel Summit
Cal Travel Scholarships and Internships - EIM Students at Cal Travel Summitt
Cal Travel Offers Scholarships and Internships. EIM Students embrace professional development opportunities at Cal Travel Summit.
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Cal Poly RPTA Students Volunteered at Super Bowl 50!
Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!
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PCMA North American Student Competition
The Home Sharing Experience Convention team from Cal Poly has been selected as the winner of the PCMA's North American Student Competition 2019.
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Open House Experience Industry Management Style
Cal Poly Experience Industry Management welcomes new admits. Joined by Pres. Armstrong, Dean Thulin, EIM Dept. Head Bill Hendricks, Drs. Brian Greenwood, Kevin Lin. Photo Dr. Marni Goldenberg
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Friday, January 17, 2020
EIM to Host Talk on Campus - "Future of Experiential Marketing"
All Welcome "Future of Experiential Marketing with Chris Myer, CEO George P. Johnson - Friday, January 17 Keynote at 11:10 in PAC Classroom bldg. 6 room 124. Reception preceding keynote at 9:30 am in PAC lobby - all welcome
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George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX
A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.
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The Department of Experience Industry Management
Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!
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Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic.
Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!
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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!
Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!
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Experiences that Power Brand Devotion Presentation
Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.
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Our Vision
EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.
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The Power of Experiential Marketing: Q&A with Industry Leaders
Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer presented "The Power of Experiential Marketing" on February 28.
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Core Values
Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.
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Speaking Series
Getting the Career You Want! Dr. Jubenville connects narrative based coaching and harrison assessments to help students develop their unique perspective, education and experience.
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April 30, 2022
EIM Student Annual Auction Fundraiser - SAVE THE DATE 4.30.2022
Experience Industry Management Department Annual Auction and Dinner Fundraiser Announces Saturday, April 30, 2022
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November 9, 2021
Cal Poly Experience Innovation Lab
Transforming the Experience Industry
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EIM Department Highlights
A short video showing some recent highlights in our department.
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April 30, 2022
2022 Annual Auction Sponsor Visit SLO Donating to EIM Student Professional Development
We can't thank you enough for choosing to support 2022 EIM Annual Auction. Your generosity helps fund student learning opportunities and experiences. Please join us!
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April 30, 2022
2022 Annual Auction Sponsor of Student Professional Development
Join us in recognizing Launch, Inc. for providing vital gift support to the Experience Industry Management Department.
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April 30, 2022
EIM Annual Auction and Dinner
This year, EIM celebrates its annual 'Learn by Doing' event on Saturday, April 30, 2022.
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Cal Poly RPTA Students Complete CAFES Summer Undergraduate Research Program
Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.
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Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students
Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!
Continue Reading >Values & Mission
All of the Experience Industry Management Department's interactions involve a set of core values.
These values help Cal Poly Experience Industry Management Department's Recreation, Parks & Tourism Administration [RPTA] program achieve our mission:
To advance leadership and knowledge in recreation, parks, and tourism.
Why EIM?
We are the 1st program of its kind in the nation and at the forefront of what's next in Experience Industry Management.
Working with top industry companies like George P. Johnson, Google, Salesforce.
Watch this video to learn and feel the excitement of EIM.
Listen to our graduates discuss their experiences with EIM and their current careers. 
No matter where life takes us, what we remember ... is ... The Experience.
Our Graduates
"....thank you for providing such an awesome opportunity with the executives from George P. Johnson, Cisco, and Salesforce. I networked with the CEO and hiring personnel from George P. Johnson, as well as Cisco. It blows my mind that EIM puts on events like that for students......thank you for fostering such a unique culture that I am proud to be a part of on campus." Mason Platt
Joanne Lodato shares a vision video produced by Sam Snowden.
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