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Experiences that Power Brand Devotion Presentation May 23

Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.

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Annual Auction and Dinner Save the Date February 24, 2018

EIM Annual Auction and Dinner

This year, the major will celebrate its annual 'Learn by Doing' event with a theme of "Light Up the Night" at The Cliffs Resort in Pismo Beach on Saturday, February 24, 2018.

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RPTA's water bottle with sunset in the background

Our Vision

EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.

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17th Annual Auction and Dinner Learn by Doing Event Experience

At the Cliffs Resort "Light Up the Night" event featuring live & silent auctions. Designed and implemented by EIM Students. All proceeds benefit EIM students. Join us for a night of celebration!

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Students celebrating graduation

Core Values

Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.

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Industry meets with students February 28, 2018

The Power of Experiential Marketing: Q&A with Industry Leaders

Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer to present "The Power of Experiential Marketing" February 28 at 2:10 p.m.

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Students smiling at camera with KOA name tags

Specialized Recreation, Parks, & Tourism Administartion Major Concentrations

Students studying RPTA choose from the following: Event Planning & Management, Hospitality & Tourism Management, Sport Management, Outdoor Recreation Management, & Community Services Management.

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Second to None

Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.

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An Office with a View

RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.

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Cal Poly RPTA Students take a moment pause from their navigational 'greeter' duties at Super Bowl 50 last weekend!

Cal Poly RPTA Students Volunteered at Super Bowl 50!

Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!

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Brad Gessner, Exec. in Residence keynote at the Cal Poly Performing Arts Center

Brad Gessner, Executive in Residence speaks to full house at the PAC

Brad Gessner, Sr. VP and General Manager of AEG [leading sports and entertainment presenters-LA Convention Center/Staples Center] Facilities, shared his success with students at the PAC!

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A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX

A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

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Cal Poly RPTA Summer Undergraduate Research Presentations

Cal Poly RPTA Students Complete First Ever CAFES Summer Undergraduate Research Program

Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.

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Cal Poly RPTA changes department name to Experience Industry Management

The Department of Experience Industry Management

Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!

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17-18 Experience Industry Management Club Officer Team

Meet your new EIM club officers for 2017-2018 academic year: Grace Roman - President, Kevin Rubow - Vice President, Erin Ticktin - Secretary, Amanda Giddens - Treasurer, Rob Franklin - Social Media

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2017 Class Headed to Dominican Republic in March 2017

Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic in March 2017.

Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!

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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!

Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!

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RPTA Intro course instructor Dr. Marni Goldenberg

Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students

Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!

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Related Content

Values & Mission

All of the Experience Industry Management Department's interactions involve a set of core values.

These values help Cal Poly Experience Industry Management Department's Recreation, Parks & Tourism Administration [RPTA] program achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.

Mission and Vision


photo of Council on Accreditation logo

The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT). Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills. Degree mills and accreditation mills.

2017 COAPRT Self Study >>

Cisco, Salesforce, George P. Johnson Experiential Mktg. Feb 28 MAC 2PM

"The Power of Experiential Marketing: Q & A with Industry Leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer > >


Learn by Doing 17th Annual Auction & Dinner at The Cliffs Resort Feb. 24th!

Feb 24, 2018 at The Cliffs Resort Annual Auction DinnerSee you at The Cliffs on Feb 24th! Read more about auction here > >  Check out our Live* and Silent* auction items - updated daily!

graphic of inclusion starts with me logo highlighting this program on the Ofc. of Univ. Diversity and InclusionEIM joins the discussion!

The Cal Poly EIM highlights latest job, internship & opportunities! Jobs Blog ►