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RPTA Intro course instructor Dr. Marni Goldenberg

Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students

Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!

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Experiences that Power Brand Devotion Presentation May 23

Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.

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RPTA's water bottle with sunset in the background

Our Vision

EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.

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Students celebrating graduation

Core Values

Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.

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Students smiling at camera with KOA name tags

Specialized Recreation, Parks, & Tourism Administartion Major Concentrations

Students studying RPTA choose from the following: Event Planning & Management, Hospitality & Tourism Management, Sport Management, Outdoor Recreation Management, & Community Services Management.

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Second to None

Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.

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Student walking a high line over San Luis Obispo

Experience Industry

We teach students how to manage the organizations that create opportunities for experiences to come alive — whether through travel, a sporting event, or a slackline above Bishops Peak.

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An Office with a View

RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.

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Cal Poly RPTA Students take a moment pause from their navigational 'greeter' duties at Super Bowl 50 last weekend!

Cal Poly RPTA Students Volunteered at Super Bowl 50!

Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!

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Brad Gessner, Exec. in Residence keynote at the Cal Poly Performing Arts Center

Brad Gessner, Executive in Residence speaks to full house at the PAC

Brad Gessner, Sr. VP and General Manager of AEG [leading sports and entertainment presenters-LA Convention Center/Staples Center] Facilities, shared his success with students at the PAC!

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A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX

A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

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Cal Poly RPTA Summer Undergraduate Research Presentations

Cal Poly RPTA Students Complete First Ever CAFES Summer Undergraduate Research Program

Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.

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Cal Poly RPTA changes department name to Experience Industry Management

The Department of Experience Industry Management

Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!

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Cal Poly EIM Department students attend professional seminar Global Ready China

Global Ready China seminar comes to San Luis Obispo - Thank you Visit California!

The Global Ready Seminar offered students an in-depth look into the growing and dynamic Chinese tourism market - students learned the best practices to engage and serve the Chinese experience.

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2017 Class Headed to Dominican Republic in March 2017

Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic in March 2017.

Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!

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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!

Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!

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Related Content

Values & Mission

All of the Experience Industry Management Department's interactions involve a set of core values.

These values help Cal Poly Experience Industry Management Department's Recreation, Parks & Tourism Administration [RPTA] program achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.

Mission and Vision


The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT). Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills. regarding degree and accreditation mills.

2017 COAPRT Self Study >>

Spotlight . . . . . Top Global Experiential Marketing Leaders Present to Cal Poly EIM!

Robert Vallee, Jr., Chairman and CEO Project Worldwide, and Chris Meyer CEO George P Johnson - Video credit - Sam Snowden, EIM Dept. Staff

Congratulations Class of 2017!

Commencement Sunday June 18, 2017

Main Ceremony 9am
Post-reception 11am-1pm South Patio behind bldgs. 10 and 22
Group photo 11:15 am - Congratulations!

Save the Date!  February 2018 Auction Dinner!​ Hope to see you there! 

The Cal Poly EIM highlights latest job, internship & opportunities! Jobs Blog ►