Specialized Recreation, Parks, & Tourism Administration Major Concentrations
Students studying RPTA choose from the following: Event Planning & Experience Management, Hospitality & Destination Management, Sport & Recreation Management.
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Cal Poly EIM Ranked #3 by Best Parks, Recreation & Leisure Studies Colleges in U.S.
Experience Industry Management ranked #3 in unique ranking of colleges according to each student's interests by College Factual - 2019 Best Parks, Recreation & Leisure Studies Colleges in U.S.
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Second to None
Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.
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Cal Travel Summit
Cal Travel Scholarships and Internships - EIM Students at Cal Travel Summitt
Cal Travel Offers Scholarships and Internships. EIM Students embrace professional development opportunities at Cal Travel Summit.
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An Office with a View
RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.
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PCMA North American Student Competition
The Home Sharing Experience Convention team from Cal Poly has been selected as the winner of the PCMA's North American Student Competition 2019.
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Cal Poly RPTA Students Volunteered at Super Bowl 50!
Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!
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Friday, January 17, 2020
EIM to Host Talk on Campus - "Future of Experiential Marketing"
All Welcome "Future of Experiential Marketing with Chris Myer, CEO George P. Johnson - Friday, January 17 Keynote at 11:10 in PAC Classroom bldg. 6 room 124. Reception preceding keynote at 9:30 am in PAC lobby - all welcome
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Open House Experience Industry Management Style
Cal Poly Experience Industry Management welcomes new admits. Joined by Pres. Armstrong, Dean Thulin, EIM Dept. Head Bill Hendricks, Drs. Brian Greenwood, Kevin Lin. Photo Dr. Marni Goldenberg
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George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX
A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.
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Cal Poly RPTA Students Complete CAFES Summer Undergraduate Research Program
Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.
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The Department of Experience Industry Management
Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!
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September 21, 2017
17-18 Experience Industry Management Club Officer Team
Meet your new EIM club officers for 2017-2018 academic year: Grace Roman - President, Kevin Rubow - Vice President, Erin Ticktin - Secretary, Amanda Giddens - Treasurer, Rob Franklin - Social Media
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Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic.
Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!
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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!
Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!
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Experiences that Power Brand Devotion Presentation
Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.
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EIM Annual Auction and Dinner
This year, EIM celebrates its annual 'Learn by Doing' event on Saturday, May 8, 2021.
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Our Vision
EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.
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The Power of Experiential Marketing: Q&A with Industry Leaders
Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer presented "The Power of Experiential Marketing" on February 28.
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Core Values
Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.
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Student Professional Development Donor
Join us in recognizing Launch, Inc. for providing vital gift support to the Experience Industry Management Department.
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May 8, 2021
EIM Student Annual Auction Fundraiser - SAVE THE DATE 5.8.2021
Experience Industry Management Department Annual Auction and Dinner Fundraiser Announces Saturday, May 8, 2021
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Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students
Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!
Continue Reading >Accreditation
The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT). Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills. Degree mills and accreditation mills.
According to CHEA, "Degree mills and accreditation mills mislead and harm. In the United States, degrees and certificates from mills may not be acknowledged by other institutions when students seek to transfer or go to graduate school. Employers may not acknowledge degrees and certificates from degree mills when providing tuition assistance for continuing education. “Accreditation” from an accreditation mill can mislead students and the public about the quality of an institution. In the presence of degree mills and accreditation mills, students may spend a good deal of money and receive neither an education nor a useable credential." Read more on CHEA's website (https://www.chea.org/degree-accreditation-mills).
EIM Faculty Solidarity Statement
Joanne Lodato shares vision video produced by Sam Snowden.
The Cal Poly EIM highlights latest job, internship & opportunities! Jobs Blog ►