May 23, 2017
Experiences that Power Brand Devotion Presentation May 23
Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.
Continue Reading >
February 24, 2018
EIM Annual Auction and Dinner
This year, EIM celebrated its annual 'Learn by Doing' event with a theme of "Light Up the Night" at The Cliffs Resort in Pismo Beach on Saturday, February 24, 2018.
Continue Reading >
Our Vision
EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.
Continue Reading >
February 28, 2018
The Power of Experiential Marketing: Q&A with Industry Leaders
Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer presented "The Power of Experiential Marketing" on February 28.
Continue Reading >
Core Values
Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.
Continue Reading >
Specialized Recreation, Parks, & Tourism Administartion Major Concentrations
Students studying RPTA choose from the following: Event Planning & Management, Hospitality & Tourism Management, Sport Management, Outdoor Recreation Management, & Community Services Management.
Continue Reading >
Second to None
Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.
Continue Reading >
An Office with a View
RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.
Continue Reading >
2-11-2016
Cal Poly RPTA Students Volunteered at Super Bowl 50!
Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!
Continue Reading >
Cal Poly Experience Industry Management at the PAC
Brad Gessner, Executive in Residence speaks to full house at the PAC
Brad Gessner, Sr. VP and General Manager of AEG [leading sports and entertainment presenters-LA Convention Center/Staples Center] Facilities, shared his success with students at the PAC!
Continue Reading >
8-25-2016
George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX
A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.
Continue Reading >
8-25-2016
Cal Poly RPTA Students Complete First Ever CAFES Summer Undergraduate Research Program
Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.
Continue Reading >
9-15-2016
The Department of Experience Industry Management
Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!
Continue Reading >
September 21, 2017
17-18 Experience Industry Management Club Officer Team
Meet your new EIM club officers for 2017-2018 academic year: Grace Roman - President, Kevin Rubow - Vice President, Erin Ticktin - Secretary, Amanda Giddens - Treasurer, Rob Franklin - Social Media
Continue Reading >
2-7-2017
Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic in March 2017.
Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!
Continue Reading >
April 12, 2017
Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!
Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!
Continue Reading >
April 11, 2017
Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students
Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!
Continue Reading >Accreditation
The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT). Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills. Degree mills and accreditation mills.
Cal Poly EIM Campus Life
Students share vision produced by Sam Snowden.
EIM joins the discussionThe Cal Poly EIM highlights latest job, internship & opportunities! Jobs Blog ►