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Alumni Spotlight

Most editions of The Report, RPTA's quarterly newsletter, include spotlights on alumni. We encourage you to read The Report, but we also want to highlight our fabulous alumni even more with this dedicated space.

Joni Parmer (RPTA '07)

Recreation, Parks, and Tourism Administration alumna Joni Parmer (RPTA '07) has found her true passion in combining both event planning and marketing to create her perfect job.Picture of Joni Parmer accepting an award for L* Space Parmer used her experiences with RPTA, a graphic communications minor, and networking from her internship with Rusty surf brand to culminate in her first job with Billabong. That opportunity has opened more exciting doors for Parmer (pictured, far right). Read more.

Currently she works as a marketing coordinator for L* Space, a contemporary swimwear line based out of Orange County. Her main roles at the company include the following: spreading the word about the company through events (mainly fashion shows), writing copy and press releases for products, social media/viral marketing, line showings to editors for product placement in fashion magazines, coordinating promotions with retail stores like contests or 'gift with purchase' events, designing and sourcing point of purchase displays and promotional material to ad layouts, and hangtag design and event invitations. Her favorite part of the job is traveling and working with a great group of people who are outgoing and tons of fun.

What is Parmer's recipe for success? Networking, developing contacts, being outgoing, and cherishing and enjoying life. She credits the faculty of the RPTA department with having a large influence on her success, "I believe we have the best, most personable professors that were and still are mentors in my life.” Overall she feels that no other major could have prepared her for her position as well as Recreation, Parks, and Tourism Administration and truly cherishes the time she spent at Cal Poly as a “Stang!”  

Note. Spotlight was written by Anthonia Edgren and originally appeared in the Winter 2010 edition of The Report







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