Google Analytics insert for Experience Industry Management

Our Mission and Vision

The core values that guide the Experience Industry Management  [EIM] Department's interactions with students, parents, alumni, professionals, faculty, staff, administrators, advisory council members and the community involve:

  • Life Balance
  • Sustainability
  • Service
  • Leadership and Innovation
  • Curiosity and Creativity
  • Diversity and Inclusivity
  • Community and Collaboration
  • Professionalism and Integrity

These values help us achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.


The Experience Industry Management's vision is to cultivate leaders and innovators in industries that promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences for individuals, communities, and the global society

Our vision is realized through the tagline:

Live. Protect. Explore.

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