The Power of Experiential Marketing: Q&A with Industry Leaders Feb. 28.

Cisco Systems, Salesforce, and George P. Johnson Visited Campus February 28, 2018

Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer visited campus on Wednesday, Feb. 28

These influential leaders delivered a presentation titled “The Power of Experiential Marketing: Q & A with Industry Leaders.” The event packed the Multi Activity Center. Thanks for being there! You are invited to take brief survey.

This interactive presentation provided an overview of the power of experiential marketing and highlighted why Experience Industry Management curriculum and other programs at Cal Poly – including Construction Management, Graphic Communications, Engineering, Journalism, Computer Science, Information Systems, and Marketing – are relevant to the success of Cisco, Salesforce and George P. Johnson. All majors and programs were invited to join us for insights into career opportunities for students .

George P. Johnson is a global creative agency that designs and delivers unique experiences that build brand devotion, including global events for Cisco Systems and Salesforce. It is one of 13 wholly owned agencies of Project Worldwide, an independent network of creative agencies. For more information about Project Worldwide and George P. Johnson, including how they might fit a career path, visit www.jpg.com or www.project.com.

We are pleased to partner with Cisco Systems, Salesforce and George P. Johnson, and offer them our gratitude for making this event possible.

Respectfully,

Bill Hendricks, Ph.D.
Professor and Department Head