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RPTA STUDENTS ATTEND VISIT CALIFORNIA: TOURISM OUTLOOK FORUM

By Eric Duarte (RPTA '13), Staff Writer

The Visit California: Tourism Outlook Forum 2012 was in Sacramento, California on February 22, 2012. RPTA Students Ali Bickel '12), Lindsey Serna ('13), and Selena Ramirez ('13) attended the event on behalf of our university and department and were accompanied by Drs. Bill Hendricks and Jerusha Greenwood.

The Outlook Forum was an opportunity for students and professionals in the industry to come together and discuss current trends in California tourism. Some interesting topics of discussion were California Tourism marketing strategies, policy making, and how to keep California as a top destination for tourism. Speakers included RPTA Advisory Council members Caroline Beteta, Visit California President and CEO and Vice Chair, Brand USA; and Bob Roberts, President of the California Ski Industry Association.

When asked about her experience, Bickel exclaimed, "I learned a lot! The main point that hit home was how crucial tourism is in the United States and California in particular. There was an amazing statistic stating that every 30 tourists to the United States creates one job. California in particular is a major pull that attracts tourists because of its amazing reputation for beaches, mountains, cities, wineries, and fabulous weather to enjoy recreation." With a statistic like that, RPTA students can feel even better about participating in such a rewarding major.

Throughout the forum there were also many speakers and of course plenty of networking. Bickel also said, "The best part about the forum was being able to network with faculty members and other professionals. Our faculty members seem to know just about every one in this field, and they are very good at introducing students to professionals to help us network. If students are interested in a job in this field, then nothing beats networking with professionals. I encourage all students to take advantage of the awesome opportunities our department provides for professional development and networking. It is invaluable."

In trying budget times for higher education in California and around the country, the REC Excellence Fund allows our department to continue to offer these types of professional development opportunities for our students. We echo Ali's sentiment; these experiences are invaluable and thanks again to all of our supporters out there. If you are interested in contributing to the REC Excellence Fund, click the link below.

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