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Students celebrating graduation

Core Values

Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.

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Cal Poly Experience Industry Management Attends IMEX Conference

Innovative Student Research Presentations at Professional Networking IMEX Conference

Faculty and student leaders showcased experiential learning and innovation at the IMEX Conference in Las Vegas.

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Cal Poy RPTA412 Class Field learning Experience

Beyond Environmental Conservation and a Tourism-based Economy

Be sure to read more about this innovative hands-on field learning experience course taught by Professors Dr. Keri Schwab and Dr. Marni Goldenberg.

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EIM to Host Talk on Campus - "Future of Experiential Marketing"

All Welcome "Future of Experiential Marketing with Chris Myer, CEO George P. Johnson - Friday, January 17 Keynote at 11:10 in PAC Classroom bldg. 6 room 124. Reception preceding keynote at 9:30 am in PAC lobby - all welcome

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Team will present their proposal during Convening Leaders January 5-8 in San Francisco

PCMA North American Student Competition

The Home Sharing Experience Convention team from Cal Poly has been selected as the winner of the PCMA's North American Student Competition 2019.

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Cal Travel Scholarships and Internships - EIM Students at Cal Travel Summitt

Cal Travel Offers Scholarships and Internships. EIM Students embrace professional development opportunities at Cal Travel Summit.

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Experience Industry Management ranked #3 by College Factual

Cal Poly EIM Ranked #3 by Best Parks, Recreation & Leisure Studies Colleges in U.S.

Experience Industry Management ranked #3 in unique ranking of colleges according to each student's interests by College Factual - 2019 Best Parks, Recreation & Leisure Studies Colleges in U.S.

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Industry leaders Cisco, Salesforce, and George P. Johnson Q&A with Cal Poly Students

The Power of Experiential Marketing: Q&A with Industry Leaders

Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer presented "The Power of Experiential Marketing" on February 28.

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Experiences that Power Brand Devotion Presentation

Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.

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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!

Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!

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2017 Class Headed to Dominican Republic

Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic.

Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!

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Cal Poly RPTA changes department name to Experience Industry Management

The Department of Experience Industry Management

Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!

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A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX

A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

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New admitted student day Cal Poly Open House

Open House Experience Industry Management Style

Cal Poly Experience Industry Management welcomes new admits. Joined by Pres. Armstrong, Dean Thulin, EIM Dept. Head Bill Hendricks, Drs. Brian Greenwood, Kevin Lin. Photo Dr. Marni Goldenberg

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Cal Poly RPTA Students take a moment pause from their navigational 'greeter' duties at Super Bowl 50 last weekend!

Cal Poly RPTA Students Volunteered at Super Bowl!

Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!

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An Office with a View

RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.

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Second to None

Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.

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Students smiling at camera with KOA name tags

Specialized Recreation, Parks, & Tourism Administration Major Concentrations

Students studying RPTA choose from the following: Event Planning & Experience Management, Hospitality & Destination Management, Sport & Recreation Management.

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RPTA's water bottle with sunset in the background

Our Vision

EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.

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Speaking Series

Getting the Career You Want! Dr. Jubenville connects narrative based coaching and harrison assessments to help students develop their unique perspective, education and experience.

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Cal Poly Experience Innovation Lab

Cal Poly Experience Innovation Lab

Transforming the Experience Industry

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EIM Department Highlights

A short video showing some recent highlights in our department.

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Annual Auction Sponsor Visit SLO CAL Donating to EIM Student Professional Development

We can't thank you enough for choosing to support 2023 EIM Annual Auction. Your generosity helps fund student learning opportunities and experiences. Please join us!

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2023 Annual Auction Sponsor of Student Professional Development

Join us in recognizing Launch, Inc. for providing vital gift support to the Experience Industry Management Department.

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EIM annual auction and dinner fundraiser - April 30, 2022

EIM Annual Auction and Dinner

This year, EIM celebrates its annual 'Learn by Doing' event on Saturday, April 30, 2022.

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Cal Poly RPTA Summer Undergraduate Research Presentations

Cal Poly RPTA Students Complete CAFES Summer Undergraduate Research Program

Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.

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RPTA Intro course instructor Dr. Marni Goldenberg

Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students

Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!

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Related Content

Values & Mission

All of the Experience Industry Management Department's interactions involve a set of core values.

These values help Cal Poly Experience Industry Management Department's Recreation, Parks & Tourism Administration [RPTA] program achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.

Mission and Vision

Why EIM?

We are the 1st program of its kind in the nation and at the forefront of what's next in Experience Industry Management.

Working with top industry companies like George P. Johnson, Google, Salesforce. 

Watch this video to learn and feel the excitement of EIM.






Our Graduates

"....thank you for providing such an awesome opportunity with the executives from George P. Johnson, Cisco, and Salesforce. I networked with the CEO and hiring personnel from George P. Johnson, as well as Cisco. It blows my mind that EIM puts on events like that for students......thank you for fostering such a unique culture that I am proud to be a part of on campus." Mason Platt


Summer 2024

Experience Our Industry Podcast

No matter where life takes us, what we remember  ...  is  ...  The Experience.

Listen to our graduates discuss their experiences with EIM and their current careers

Joanne Lodato current student leader

Joanne Lodato shares a vision video produced by Sam Snowden.

The Cal Poly EIM highlights the latest jobs, internships & opportunities! Jobs Blog ►