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17-18 Experience Industry Management Club Officer Team

Meet your new EIM club officers for 2017-2018 academic year: Grace Roman - President, Kevin Rubow - Vice President, Erin Ticktin - Secretary, Amanda Giddens - Treasurer, Rob Franklin - Social Media

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2017 Class Headed to Dominican Republic in March 2017

Dr. Keri Schwab and Experience Industry Management Students Heading to Dominican Republic in March 2017.

Dr. Keri Schwab leads student class to Dominican Republic for second year in a row!

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Thank you Industry Members for attending Cal Poly Experience Industry Management's Career Fair!

Thanks to our industry supporters for participating in this year's Career Fair Event - Rho Phi Lambda appreciates all of the support putting on this excellent event!

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RPTA Intro course instructor Dr. Marni Goldenberg

Dr. Marni Goldenberg joined by John Flaherty of Central Coast Outdoors hikes with RPTA 101 Students

Dr. Marni Goldenberg and her RPTA 101 Intro to Recreation, Parks, and Tourism Administration Students hiked today in the beautiful San Luis Obispo Mountains!

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Experiences that Power Brand Devotion Presentation May 23

Industry leaders Robert Vallee, Jr. Chairman & CEO of Project Worldwide, and Chris Meyer, CEO George P. Johnson, a Project agency, to present "Experiences that Power Brand Devotion" May 23 at 2:10 p.m.

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SLO Enchanted - Annual Auction and Dinner

EIM Annual Auction and Dinner

This year, EIM celebrates its annual 'Learn by Doing' event with a theme of "SLO Enchanted" at the new and beautiful Hotel SLO on Saturday, February 22, 2020.

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RPTA's water bottle with sunset in the background

Our Vision

EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.

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Industry leaders Cisco, Salesforce, and George P. Johnson Q&A with Cal Poly Students

The Power of Experiential Marketing: Q&A with Industry Leaders

Industry leaders Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer presented "The Power of Experiential Marketing" on February 28.

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Students celebrating graduation

Core Values

Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.

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Student Professional Development Donor

Join us in recognizing Launch, Inc. for providing vital gift support to the Experience Industry Management Department.

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Students smiling at camera with KOA name tags

Specialized Recreation, Parks, & Tourism Administration Major Concentrations

Students studying RPTA choose from the following: Event Planning & Experience Management, Hospitality & Destination Management, Sport & Recreation Management.

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Second to None

Experience Industry Management boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.

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Experience Industry Management ranked #3 by College Factual

Cal Poly EIM Ranked #3 by 2019 Best Parks, Recreation & Leisure Studies Colleges in U.S.

Experience Industry Management ranked #3 in unique ranking of colleges according to each student's interests by College Factual - 2019 Best Parks, Recreation & Leisure Studies Colleges in U.S.

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An Office with a View

RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.

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Cal Travel Scholarships and Internships - EIM Students at Cal Travel Summitt

Cal Travel Offers Scholarships and Internships. EIM Students embrace professional development opportunities at Cal Travel Summit.

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Cal Poly RPTA Students take a moment pause from their navigational 'greeter' duties at Super Bowl 50 last weekend!

Cal Poly RPTA Students Volunteered at Super Bowl 50!

Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!

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Team will present their proposal during Convening Leaders January 5-8 in San Francisco

PCMA North American Student Competition 2019

The Home Sharing Experience Convention team from Cal Poly has been selected as the winner of the PCMA's North American Student Competition 2019.

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New admitted student day Cal Poly Open House

2019 Open House Experience Industry Management Style

Cal Poly Experience Industry Management welcomes new admits. Joined by Pres. Armstrong, Dean Thulin, EIM Dept. Head Bill Hendricks, Drs. Brian Greenwood, Kevin Lin. Photo Dr. Marni Goldenberg

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EIM to Host Talk on Campus - "Future of Experiential Marketing"

All Welcome "Future of Experiential Marketing with Chris Myer, CEO George P. Johnson - Friday, January 17 Keynote at 11:10 in PAC Classroom bldg. 6 room 124. Reception preceding keynote at 9:30 am in PAC lobby - all welcome

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A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX

A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

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Virtual Learning - Covid-19 Updates

Virtual Learning COVID-19 Updates

Updates and resources to help students with virtual learning and access to critical services and programs.

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Cal Poly RPTA Summer Undergraduate Research Presentations

Cal Poly RPTA Students Complete First Ever CAFES Summer Undergraduate Research Program

Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.

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Zoom event for new admits

EIM Welcomes New Admits!

You as our new admitted students are now part of the Experience Industry Management Department faculty, staff, and student team! Welcome! Miss the event? Continue reading for link to recorded event.

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Cal Poly RPTA changes department name to Experience Industry Management

The Department of Experience Industry Management

Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!

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EIM annual auction and dinner fundraiser - February 22, 2020

EIM Student Annual Auction Fundraiser - SAVE THE DATE 2.22.2020

Experience Industry Management Department Annual Auction and Dinner Fundraiser Announces Saturday, February 22, 2020 at Hotel SLO.

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Related Content

Values & Mission

All of the Experience Industry Management Department's interactions involve a set of core values.

These values help Cal Poly Experience Industry Management Department's Recreation, Parks & Tourism Administration [RPTA] program achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.

Mission and Vision


photo of Council on Accreditation logo

The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT). Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills. Degree mills and accreditation mills.

According to CHEA, "Degree mills and accreditation mills mislead and harm. In the United States, degrees and certificates from mills may not be acknowledged by other institutions when students seek to transfer or go to graduate school. Employers may not acknowledge degrees and certificates from degree mills when providing tuition assistance for continuing education. “Accreditation” from an accreditation mill can mislead students and the public about the quality of an institution. In the presence of degree mills and accreditation mills, students may spend a good deal of money and receive neither an education nor a useable credential." Read more on CHEA's website (

2017 COAPRT Self Study >>

Why Experience Industry Management?

EIM's Mason Platt -- Video produced by EIM's Sam Snowden

"....thank you for providing such an awesome opportunity with the executives from George P. Johnson, Cisco, and Salesforce. I networked with the CEO and hiring personnel from George P. Johnson, as well as Cisco. It blows my mind that EIM puts on events like that for students......thank you for fostering such a unique culture that I am proud to be a part of on campus." Mason Platt


NEWS for Cal Poly Experience Industry Management - Who's Who and What They Do!

More news

June 2020 - EIM Faculty Solidarity Statement

donate to Cal Poly EIM here

Joanne Lodato current student leaderJoanne Lodato shares vision video produced by Sam Snowden.

The Cal Poly EIM highlights latest job, internship & opportunities! Jobs Blog ►