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Cisco Systems, Salesforce, and George P. Johnson Industry Executives on campus Feb 28

The Power of Experiential Marketing: Q&A with Industry Leaders Feb. 28.

Feb 15, 2018


Cisco Systems, Salesforce, and George P. Johnson Visited Campus February 28, 2018

Cisco Systems Senior Director of Global Sales Events and Talent Alex Sapiz; Salesforce Vice President of Strategic Events Catherine Simmons; and George P. Johnson CEO Chris Meyer visited campus on Wednesday, Feb. 28

These influential leaders delivered a presentation titled “The Power of Experiential Marketing: Q & A with Industry Leaders.” The event packed the Multi Activity Center. Thanks for being there! You are invited to take brief survey.

This interactive presentation provided an overview of the power of experiential marketing and highlighted why Experience Industry Management curriculum and other programs at Cal Poly – including Construction Management, Graphic Communications, Engineering, Journalism, Computer Science, Information Systems, and Marketing – are relevant to the success of Cisco, Salesforce and George P. Johnson. All majors and programs were invited to join us for insights into career opportunities for students .

George P. Johnson is a global creative agency that designs and delivers unique experiences that build brand devotion, including global events for Cisco Systems and Salesforce. It is one of 13 wholly owned agencies of Project Worldwide, an independent network of creative agencies. For more information about Project Worldwide and George P. Johnson, including how they might fit a career path, visit www.jpg.com or www.project.com.

We are pleased to partner with Cisco Systems, Salesforce and George P. Johnson, and offer them our gratitude for making this event possible.

Respectfully,

Bill Hendricks, Ph.D.
Professor and Department Head

 

Cal Poly's Department of Experience Industry Management Receives Accreditation Visitation Report

Dec 20, 2017


December 20, 2017

Cal Poly Department Head, Dr. Bill Hendricks received the report's summary findings of the RPTA Program's strengths. "Program Strengths Areas that substantially exceed standards and which point to the quality of the Program and associated support services as directly related to standards

The Visitation Team wishes to commend the Department of Experience Industry Management on the following strengths:

1. Department Chair: Dr. Hendricks is well respected on campus by both administration and faculty. He has provided many years of inspiring and stable leadership with a very positive impact of the overall quality of the program.

2. Faculty: Faculty members are described by students as personable, engaged, and committed. The collegial collaborations of faculty have benefited both the students and the program. The faculty members truly care about the success of the students and their well-connected professional networks have provided tremendous opportunities for student learning.

3. Students: High quality students contribute positively to the overall quality of the program. They are bright, willing to engage, capable, and confident. Professionals in the field describe them as “ready to go” and are especially pleased with their preparation.

4. Culture of Assessment: Administrators at the university and college level see the department as “leading out” in assessment. They adopted a commitment to assessment and continuous improvement many years ago and continue to utilize assessment processes to improve their offering.

5. Innovation in Identity and Curriculum: Changing the name of the department to Experience Industry Management and revising curriculum to meet student demand has required careful listening to stakeholders and managing the inertia that resists change. Their curriculum innovation deserves commendation.

6. Industry Connections: The 40+ member advisory board is highly involved in curriculum development, department activities, and student interaction. The advisory board is made up of alumni and professionals from very diverse industry areas including private and public sectors.

7. Staff and Part-time Faculty: Department staff and part-time faculty are particularly good and well- trained. They are involved in the culture of assessment and valued by students. They are well- balanced with full-time faculty.”

ebook Learn by Doing - the meaning behind Cal Poly learn by Doing Signature

Drs. Greenwood, Janke, Donnegan and Schwab ebook launched! "More than a Motto: Cal Poly's Learn by Doing" ebook!

Oct 18, 2017


Read ebook Learn by Doing - the Meaning Behind Cal Poly Learn by Doing Signature

Torrey Van Winden - Cal Poly Mustangs.com article

Oct 16, 2017


Coca-Cola Cal Poly Student-Athlete of the Week: Torrey Van Winden

article from Cal Poly Mustangs Athletic and Academic Excellence website

Torrey Van Winden, Sophomore, Outside Hitter, 6-3, Napa, CA | Vintage High School

SAN LUIS OBISPO — For the third time this season, women's volleyball sophomore outside hitter Torrey Van Winden has been named the Coca-Cola Cal Poly Student-Athlete of the Week.

Fun facts from Cal Poly Mustang article, " parents, Jim & Kelly, are each Cal Poly alumni who were also student-athletes ... Jim was an All-CCAA honorable mention basketball player as a senior in 1985-86 when Cal Poly won a conference title, finishing his career No. 6 in program history in rebounds (498), while Kelly was an All-PCAA First Team selection for the volleyball team in 1984-85, and still holds the single-match school record for hitting percentage (.850, vs. LMU) ... older sister Adlee is a Cal Poly teammate, entering her junior year in 2017 as an all-conference outside hitter for the Mustangs ... chose Cal Poly because it “feels like home” ... majors in Recreation, Parks & Tourism Administration ... aspires to play pro beach volleyball."

Van Winden currently ranks in the top five in the Big West in hitting percentage (.354), kills per set (4.71), and points per set (5.30).

Anthonia Edgren receives award

Anthonia Edgren [RPTA '13], Earns National Association of Higher Education and Family Programs Professionals Award!

Dec 14, 2016


Anthonia Edgren, [RPTA '13] Receives National Award

Anthonia Edgren is a lead specialist for Cal Poly Parent and Family Programs and Commencement, received a top award in early November at the national AHEPPP conference (Association of Higher Education Parent and Family Programs Professionals) in Boulder, Colorado.

She was the recipient of the 2016 AHEPPP Outstanding New Professional Award for her exceptional leadership, innovation, outstanding contributions to our university and Student Affairs. This prestigious award recognized Anthonia for her dedicated service to parent and supporter engagement, significant promise in achieving greater leadership roles, and overall standard of excellence.

A proud two-time Cal Poly alumna, Anthonia continues to expand parent and supporter programming and resources at Cal Poly and upholds our honored commencement traditions while integrating innovative cost-saving solutions.

Cal Poly EIM Faculty Research featured in Parks & Recreation Managazine

Parks and Recreation Magazine's November 2016 issue features Cal Poly Experience Industry Management Faculty.

Nov 17, 2016


Parks and Recreation Magazine's November 2016 issue features Cal Poly Experience Industry Management Faculty.

Does your agency face a challenge simply connecting with youth in your community? Do you have programs designed to get youth outdoors, but feel that the ever-changing landscape of social media and technology needed to reach them is a maze? Are your state-of-the-art outdoor recreation and education programs really cool but participation is waning?

In an effort to identify social media messages that resonate with youth, and that will ultimately encourage them to connect with nature, researchers from California Polytechnic State University in San Luis Obispo, California, embarked on an exploratory investigation of urban youth's motives to spend time outdoors and their social media use.  Rather than viewing social media and technology as the downfall of youth's engagement with nature, we sought to find out how agencies can capitalize on the convergence of nature and technology.

Despite the well-known mental, social and physical health benefits of spending time in nature, youth are increasingly disconnected from natural areas and outdoor recreation activities. This separation can hinder environmental awareness and opportunities for physical, social, and mental health enhancement.  The impacts of limited contact with nature . . . [to continue reading select this link]. 

Cal Poly Experience Industry Management featured Brad Gessner keynote "The LA Live Story"

Cal Poly Experience Industry Management Hosted Brad Gessner as an Executive-in-Residence November 7 at PAC

Nov 2, 2016


SAN LUIS OBISPO — The Cal Poly Experience Industry Management Department invited the public to attend Gessner’s keynote presentation on Nov. 7, at the Performing Arts Center Pavilion. 

Brad Gessner, who is responsible for the overall management of the Los Angeles Convention Center was on campus as an executive-in-residence November 6-8.

Gessner, senior vice president and general manager of AEG Facilities, will lecture in classes and meet with faculty, students, industry members and the community to share his expertise regarding convention services, revenue generation, green practices and sustainable programs.

AEG is billed as one of the leading sports and entertainment presenters in the world. AEG is a subsidiary of the Anschutz Company, which owns, controls or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as the STAPLES Center in Los Angeles, Calif, the Sprint Center in Kansas City, Mo. and the Coliseum, in Oakland, Calif. 

The company secured the management and operations contracts for the Los Angeles Convention Center and the Hawai'i Convention Center in 2013.

Gessner is responsible for oversight and new contract acquisitions for the Convention Centers Department of AEG Facilities, including new business development, responding to request for proposals for convention center management, and oversight of all management agreements for convention centers.

About Experience Industry Management Experience Industry Management is the facilitation of experiences across all sectors of industries related to tourism, hospitality, event planning, outdoor recreation management, community recreation, and sport management. It is one of nine departments in Cal Poly’s College of Agriculture, Food and Environmental Sciences. Graduates of the program have started their careers at some of the industry’s most compelling organizations, such as the San Francisco Giants, Pebble Beach Resorts, Apple, and George P. Johnson.

About Cal Poly’s College of Agriculture, Food and Environmental Sciences
Cal Poly is a nationally ranked, comprehensive polytechnic university. The university’s College of Agriculture, Food and Environmental Sciences is comprised of expert faculty members who take pride in their ability to transform academically motivated students into innovative professionals ready to solve the complex challenges associated with feeding the world in sustainable ways. Students have access to state-of-the-art laboratories, including ranch land, orchards, vineyards and forests, all of which provide the basis for Cal Poly’s Learn by Doing methodology. It is the fifth-largest college of agriculture in the country, with 4,000 undergraduate students.

 

Cal Poly RPTA Changes Department Name to Experience Industry Management

First of its kind in California — Cal Poly RPTA Changes Department Name to Experience Industry Management

Sep 14, 2016


Contact: Bill Hendricks
805-756-1288; whendric@calpoly.edu

The Department of Experience Industry Management the Latest Addition to Cal Poly

SAN LUIS OBISPO — Cal Poly’s Recreation, Parks, and Tourism Administration Department has changed its name to the Experience Industry Management Department — making it the first of its kind in California. 

The new department name encompasses the national shift that blends tourism, travel, experiences, social media, travel platforms, sustainability, food, wine, culinary arts, culture, sports, outdoor recreation, conventions and meetings, and events.

This change enables the program to become a leader in developing Cal Poly graduates who will contribute to an industry that is an economic driver and catalyst for the high quality of life of Californians.

“It is more encompassing of what our students and alumni actually do for their careers,” said Department Head Bill Hendricks. “It is cutting edge in terms of educating students to plan, co-create, deliver, and manage experiences that impact quality of life and economic vitality. It also fits with our vision: to cultivate leaders and innovators in industries that promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences for individuals, communities, and the global society.”

Today, nearly 65 percent of the department’s 300 students are enrolled in the event planning and management or the hospitality and tourism management concentrations.

Cal Poly students majoring in recreation, parks and tourism administration are graduating and accepting jobs as global event strategy managers, event coordinators for employee experiences at companies such as LinkedIn, professional sports teams, and hospitality, tourism and recreation organizations at esteemed locations and destinations throughout the world.

“Few universities across the country can replicate the marriage of Cal Poly’s Agribusiness, Food Science and Nutrition, Wine and Viticulture, and Experience Industry Management departments,” said Dean Andrew Thulin. “This move places Cal Poly at the forefront nationally in the development of experience industry management as an academic program.”

About Experience Industry Management

Experience Industry Management is the facilitation of experiences across all sectors of industries related to tourism, hospitality, event planning, outdoor recreation management, community recreation, and sport management. It is one of nine departments in Cal Poly’s College of Agriculture, Food and Environmental Sciences. Graduates of the program have started their careers at some of the industry’s most compelling organizations, such as the San Francisco Giants, Pebble Beach Resorts, Apple, and George P. Johnson.

About Cal Poly’s College of Agriculture, Food and Environmental Sciences
Cal Poly is a nationally ranked, comprehensive polytechnic university. The university’s College of Agriculture, Food and Environmental Sciences is comprised of expert faculty members who take pride in their ability to transform academically motivated students into innovative professionals ready to solve the complex challenges associated with feeding the world in sustainable ways. Students have access to state-of-the-art laboratories, including ranch land, orchards, vineyards and forests, all of which provide the basis for Cal Poly’s Learn by Doing methodology. It is the fifth-largest college of agriculture in the country, with 4,000 undergraduate students.

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Artist Deprise Brescia joins with Cal Poly RPTA to create See Cow Do

Five Cows are at Cal Poly! Bring your family and come see for yourself! Check out all 101 cows with map at http://cowparadeslo.com/

Aug 25, 2016


Contact:  Cal Poly RPTA and Cow Parade SLO
FOR IMMEDIATE RELEASE

SAN LUIS OBISPO, CA— Cal Poly Recreation, Parks, & Tourism Administration at California Polytechnic State University and artist Deprise Breschia have joined forces to bring "See Cow Do" to Madonna Inn Meadows. Unveiling of all cows Saturday, September 17 starting at 10 AM until 5 PM.

Continue reading Five Cows are at Cal Poly! ...
Dr. Keri Schwab

Cal Poly RPTA's Dr. Keri Schwab Expert on WalletHub

Jul 1, 2016


Contact:  Cal Poly RPTA reprinted with permission from WalletHub
FOR IMMEDIATE RELEASE                                               

SAN LUIS OBISPO, CA— Dr. Keri Schwab, Assistant Professor of Recreation, Parks, & Tourism Administration at California Polytechnic State University was featured by WalletHub recently. Topic of discussion - Are staycations a good money-saving idea?

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